Amazon

✅ Pros:

- Massive Customer Base: Access to millions of potential buyers globally increases sales opportunities. - Comprehensive Tools: Offers a wide range of tools for inventory management, marketing, and analytics to help sellers optimize their listings. - Fulfillment Options: The FBA service simplifies logistics by handling storage, shipping, and customer service for sellers. - Brand Recognition: Selling on Amazon provides credibility due to the platform's established reputation.

❌ Cons:

- High Competition: With millions of products listed, standing out can be challenging without effective marketing strategies. - Fees and Costs: Sellers incur various fees (listing fees, referral fees, FBA fees), which can impact profitability. - Limited Control Over Branding: Sellers have less flexibility in branding their stores compared to having their own dedicated websites. - Customer Relationship Limitations: Sellers have limited access to customer data due to Amazon's policies on privacy and communication.

💰 Pricing:

- Selling Plan Fees: $0.99 Per Item sold (best for stores selling less than 40 items monthly), or $39.99 Per Month (best for stores selling more than 40 items monthly) - Referral Fee: 6% to 45% - Fulfillment by Amazon (FBA) Fees: $0.69 to $2.40 per cubic foot - Closing Fees: $1.80 per media item sold (e.g books, DVDs)